Thank You for Choosing Gurley Leep Ford
The story of Henry Ford is sometimes considered an American legend. In 1903 Detroit, Henry Ford founded the Ford Motor Company-the manufacturer that is often described as the catalyst for the American automotive industry. Despite the legend, Ford did not actually invent the assembly line, but he did seek to make automobiles accessible and affordable for the average person-an idea that continues to shape the modern world.
For over 20 years, Gurley Leep Ford has proudly served the South Bend and Mishawaka communities with a customer-first Ford dealership experience. Whether you are shopping for a rugged new Ford F-150, a versatile Bronco Sport, a capable Explorer, or a quality used vehicle, our team is here to make the process simple, honest, and stress-free. Our support continues long after the sale with Ford-certified service, genuine Ford parts, and access to our body shop when you need collision repair. Visit us at 320 E Ireland Road, South Bend, IN 46614, and see how we can help you Go Further.
Founded in 1977 by Mike Leep Sr. and Van Gurley, the Gurley Leep Automotive Family began with a Buick dealership in South Bend, Indiana, built on a simple belief: treat people the right way and success will follow.
Today, as one of Michiana’s most recognized and respected automotive groups, that commitment remains at the heart of everything we do. As a family-owned business led by Mike Leep Jr. and James Leep, the Gurley Leep Automotive Family has grown to represent 20 automotive brands across 24 dealerships in five states, supported by more than 1,500 dedicated team members.
Our mission extends far beyond selling and servicing vehicles. We are committed to bettering the lives of our guests, our team members, and our communities. Whether we’re helping guests find the right vehicle, creating opportunities for team members to build meaningful careers, or investing in the communities we call home, we strive to make a positive impact every day.
For nearly five decades, generations of families have trusted us with their automotive needs. We are honored by that trust and remain committed to delivering exceptional experiences with warmth, professionalism, and genuine care.
Our Mission
We are a family-owned business committed to bettering the lives of our guests, our team members, and our communities.
Our Values
Our guests are the focus of everything we do. We always treat them warmly, with kindness and professionalism.
Team members are family. We are invested in their success by providing the tools, training, and opportunities to prosper.
We are driven to give in our communities. It’s the right thing to do.
Recognition
Ford President’s Award
Gurley Leep Ford is proud to be a four-time recipient of the Ford President’s Award, earning the honor in 2013, 2014, 2015, and again in 2020. Presented by Ford Motor Company, the President’s Award is one of the highest distinctions a Ford dealership can receive and is reserved for dealers who demonstrate exceptional commitment to customer satisfaction in both sales and service. By consistently maintaining top customer satisfaction scores and upholding Ford’s highest standards for professionalism and care, Gurley Leep Ford continues to deliver an outstanding ownership experience. These achievements reflect the dealership’s ongoing dedication to putting customers first and providing the level of service and integrity the community has come to expect.
CARFAX Top-Rated Dealer
Gurley Leep Ford has been recognized as a Top-Rated Dealer from CARFAX. We are proud to be amongst a select group of dealerships to have earned the 2025 CARFAX Top-Rated Dealer Award that represents dealerships that consistently deliver exceptional customer experiences, based on verified customer reviews and high overall ratings. This award highlights our ongoing commitment to providing the quality services our customers deserve.
