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First Responders: Thank You for all you do.

Through this program, first responders are eligible for an exclusive cash reward toward the purchase or
lease of eligible new Ford or Lincoln vehicles. Additional details about this exciting offer are below.

Confirm Eligibility

First Responders: Thank You for all you do.

Through this program, first responders are eligible for an exclusive cash reward toward the purchase or lease of eligible new Ford or Lincoln vehicles. Additional details about this exciting offer are below.

Confirm Eligibility

Fire Fighters standing in front of Truck

F-150 hauling boat with first Responders logo

How It Works

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Confirm your eligibility

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Check your inbox to get your certificate

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Start shopping for your vehicle

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Drive away happy!

Program Details

The First Responder Exclusive Cash Reward is available to eligible first responders who are residents of the United States. You are eligible to verify as a First Responder if your occupation is any of the following:

Law Enforcement Officers

  • Active Police Officers (Federal, State, and Local)
  • Sheriff / Sheriff’s Deputy
  • Correctional Officer (Private, for-profit correctional institutions also acceptable)
  • State Trooper
  • Federal Law Enforcement Officer (examples: Customs & Border Protection Officer, Air Marshal, etc.)
  • Park Police & Park Rangers
  • Pretrial Services Officers
  • Probation & Parole Officers
  • Bridge & Tunnel Officers
  • Detention Officers (Private, for-profit correctional institutions also acceptable)
  • Railroad Police Officers
  • School Resource Officers
  • Auxiliary & Reserve Sheriff Deputy or Police Officers
  • Animal Control Officers who are credentialed as Law Enforcement Officers
  • Fire Marshals who are certified Law Enforcement Officers
  • Court Bailiffs/Court Officers (must have law enforcement credentials)

Firefighters

  • Career Firefighter (Federal, State and Local)
  • Wild-land Firefighter/ Prescribed fire burn manager
  • Volunteer Firefighter
  • Fire Marshal

Emergency Medical Technicians

  • Emergency Medical Technician (EMT)
  • Paramedic
  • Medical Helicopter Pilot

911 Dispatchers

  • Police, Sheriff, Fire or EMS Dispatcher
  • Fire Communications Officer
  • Public Safety Telecommunicator

Proof of Eligibility

Verify First Responder eligibility using on of the items listed below:

  • Law Enforcement Officers: Valid law enforcement ID card, paystub, Standard Form 50 (SF-50). Note: U.S. government IDs cannot be used for verification purposes. TSA ID cards are NOT accepted.
  • Firefighter: Must have active Proboard certification, must have U.S. Social Security Number, valid firefighter ID card, recent training completion certificate, a copy of a valid and professionally-issued certification illustrating firefighter status, paystub.
  • EMT/Paramedic: Valid EMT/Paramedic ID card, recent training completion certificate, a copy of a valid and government-issued certification illustrating EMT/Paramedic status, paystub.
  • 911 Dispatcher: Recent training completion certificate, a copy of a valid and professionally-issued certification illustrating 911 Dispatcher status, paystub.
*Available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford or Lincoln vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, Ranger® Raptor, Ford GT and Bronco® Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 1/5/26. Limit of five purchase or leases per household during the program offer (PGM# 32522). Offer subject to dealer participation. May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32522). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.
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320 E Ireland Road, South Bend, IN, 46614

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320 E Ireland Road
South Bend, IN 46614
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Gurley Leep Ford 41.628903, -086.246784.